Forbes
Like Many Companies, GM Would Benefit From Business Aircraft Use
Jan 02, 2013

By Ed Bolen, President and CEO, National Business Aviation Association


The recent announcement that General Motors will soon repurchase a portion of its stock now held by the federal government was accompanied by news that the automaker would subsequently be released from some of the restrictions placed on its business practices as a result of a 2009 government subsidy, including limitations on GMís use of business airplanes.

While that message should have been heralded as an encouraging sign of GMís resurgence in both the United States and abroad, one recent Forbes opinion piece looked to the announcement as reason to question the companyís need for business aviation.

Thatís unfortunate, because studies have repeatedly shown that using a business airplane is the sign of a well-managed company, and that, by a host of measurements, nearly all companies using business aviation outperform those without aircraft, and with good reason.

Business aviation helps companies succeed in a global marketplace that demands speed, flexibility and efficiency. A business airplane makes possible missions that canít be otherwise conducted efficiently: For example, a companyís airplane can transport employees to three cities in one day ó a trip that might require multiple days between towns with little or no airline service.

Business aviation is also a powerful productivity booster: When traveling aboard business aircraft, employees can meet, plan and discuss proprietary information in a secure environment and without fear of industrial espionage.

Itís also worth noting that the benefits of using business aviation accrue not just to the companies, but to shareholders as well: Companies using business aviation provide greater shareholder return than comparable companies without business aircraft.

All of these benefits would surely apply to General Motors as well; after all, one of the reasons the company has returned to profitability is its greater competitiveness and production capabilities throughout the world, including China, South Korea and Brazil. Reaching such destinations requires the quick, efficient, flexible transportation that business aircraft can provide.

Simply put, General Motors, or any company that wishes to remain agile and competitive in the global marketplace should consider use of a business aircraft ó one of the most vital efficiency and productivity tools available ó without concern for unwarranted stigmatization.

 





No Plane No Gain: Sampling of 2010 Coverage

Since the launch of the No Plane No Gain advocacy campaign, a concerted effort has been made to deliver the message about the importance of business aviation through national and local news outlets. This sampling of national and local television coverage in 2010, highlights the campaign's effectiveness in communicating the industry's importance.

NBAA's Bolen on Fox Business Network

Click here to see Ed Bolen, President and CEO of NBAA, in an interview on Fox Business Network

NBAA's Bolen on DC's Newschannel 8

In an interview with Newschannel 8, Bolen explains that "... business aviation is prudent, cost-effective, and oftentimes, the only way to get where you're going."





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