NBAA Unveils New ‘No Plane No Gain’ Advertising at 2012 Convention
Oct 30, 2012
Contact: Dan Hubbard, (202) 783-9360, firstname.lastname@example.org
Orlando, FL, October 30, 2012 – A new media campaign emphasizing the size, importance and
diversity of the business aviation community was unveiled today during NBAA’s
65th Annual Meeting & Convention (NBAA2012), now underway in Orlando, FL.
Six new print
advertisements promoting the message of the No Plane No Gain program are
featured throughout Convention site at the Orange County Convention Center in
hanging signage, displays on the show floor and in the NBAA press room, as well
as in trade publications and other media outlets at the event.
features a real-world account of job creation, small business growth and other
important roles served by the industry, all parts of the "diverse
composite" of business aviation, according to NBAA President and CEO Ed
the value of business aviation in America today is the central mission of the No
Plane No Gain advocacy campaign, which is jointly sponsored by NBAA and the
General Aviation Manufacturers Association.
hope these advertisements help introduce – and reintroduce – business aviation
to lawmakers and opinion leaders,” said Bolen. “We want to show the diversity
of people and companies that are using business aviation to succeed, as well as
to benefit their local communities and people across the United States."
advertisement features Dorette Kerr, manager of flight administration at John
Deere Global Aviation Services. "In this ad, we highlight the many jobs in
the industry, which may be jobs people don't think about, but are nonetheless
important," Bolen noted. "We're also noting that having a business airplane
helps John Deere compete on a global stage from its Moline, IL
- An ad featuring Viking Range
Corporation, which tells of how the company uses its business airplanes to
bring clients and distributors for product presentations to the company’s
headquarters, located in Greenwood, MS, a town two hours from the nearest
- An ad featuring Ascension
Aircraft CEO Jamail Larkins, who explains how his airplane allows his
Georgia-based aviation business to compete against larger companies. “Business
airplanes “aren't a reward for success, but a way to achieve it,” Larkins
explains in the ad.
- An ad featuring pilot and small-business
owner Brad Pierce, who travels in his single-engine piston aircraft to
keep his restaurant supply company agile against larger competitors.
- An ad featuring Desert Jet President
Denise Wilson, whose charter aircraft company helps businesses operate
more efficiently, while also providing much-needed jobs throughout
A sixth advertisement
showcases the humanitarian roles that business aircraft play for local
communities and individuals, such as providing critical medical transportation
and relief support.
together, these ads highlight that business aviation is essential in supporting
jobs, helping companies be nimble and competitive, connecting towns and cities,
and providing humanitarian support," Bolen added.
message will also be shared through the Association's recently announced advertising
sponsorship of the PBS series, The Aviators, a weekly program featuring stories
from throughout the aviation industry.
sponsorship includes a 15-second advertisement, based on the campaign’s first
television ad, “One Industry,” which was originally released in 2009 and
broadcast on cable television and public affairs programming. View the original
Industry” ad, and the version
of the ad airing on The Aviators this broadcast season.
"The No Plane No Gain program is about he business aviation community defining itself, and we have a great story to tell," Bolen concluded. "It's important that we keep finding new ways to tell this story, and out new print and tv ads are key to that effort."
No Plane No Gain: Sampling of 2010 Coverage
Since the launch of the No Plane No Gain advocacy campaign, a concerted effort has been made to deliver the message about the importance of business aviation through national and local news outlets. This sampling of national and local television coverage in 2010, highlights the campaign's effectiveness in communicating the industry's importance.
NBAA's Bolen on Fox Business Network
Click here to see Ed Bolen, President and CEO of NBAA, in an interview on Fox Business Network
NBAA's Bolen on DC's Newschannel 8
In an interview with Newschannel 8, Bolen explains that "... business aviation is prudent, cost-effective, and oftentimes, the only way to get where you're going."