 | Forbes Magazine (Wheels Up Blog)
What Business Leaders Should Know About Business Aviation (Part One)
Jun 11, 2010
By Jeffrey ReichContrary to popular media, business aircraft overwhelmingly exist to help businesses earn more profits with increased effectiveness and efficiency.
But, the recent negative public opinion stimulated by the media has been intimidating many business leaders and thus hindering their company's productivity. The loss in productivity is affecting bottom lines. If you have been a user or want-to-be user of business aviation, what have your opportunity costs been?
Do you know what resources are available to you to help you regain or establish your utilization of business aviation? Many leaders of companies have some very limited understandings of aviation and business aviation in particular. Those types of services do not tend to exist in every company and when they do exist they are out at an airport somewhere. So, if you want to look into business aviation or need more information, do you know what resources are available? And of the resources that are available, do you know which ones are more likely to truly work in a way more biased to benefit your bottom line over someone else's?
Some of us in the BizAv industry are aimed at the non-aviation business leader, looking to help them sift through the mass of our very complex industry. We also have associations like the National Business Aviation Association (NBAA) and the Aircraft Owners and Pilots Association. Also, we have credentials in our industry that can help you to discriminate areas and levels of expertise. There are Master's degrees in aviation management and even specialized MBAs and very soon the first aviation doctoral degree graduates. The NBAA has developed the CAM, which is the Certified Aviation Manager designation.
The bottom line: get some help with the topic of aviation. Just as you call a lawyer to counsel you on law, a doctor for medicine or a CPA for taxes, there are parties available to help you make your business more money. By using BizAv, businesses move people rapidly, when they need to and more directly to where they need to be. The process provides strategic advantages that have proven to be successful. Look for more on this topic soon here at Forbes.com.
Jeffrey Reich is the Principal of Elevon Consulting where he coaches business leaders on business aviation optimization for value maximization.
|  | NBAA's Bolen on Fox Business Network  Click here to see Ed Bolen, President and CEO of NBAA, in an interview on Fox Business Network NBAA's Bolen on DC's Newschannel 8  In an interview with Newschannel 8, Bolen explains that "... business aviation is prudent, cost-effective, and oftentimes, the only way to get where you're going." |
